The short answer: once per month is ideal.
Monthly newsletters strike the perfect balance between keeping your patients engaged and avoiding overwhelming their inbox. Now let’s dive deeper into why this frequency works, what to include in your newsletters, and how a tailored email strategy can help your med spa grow.
Why Monthly Newsletters Work Best
1. Build Consistency Without Overwhelm
Patients want to hear from you, but not every day. Sending emails once a month keeps your clinic on their radar while respecting their time and inbox. Over-emailing risks unsubscribes, while under-emailing can make your brand forgettable.
2. Stay Relevant to Patient Needs
In aesthetics and wellness, patients often plan treatments seasonally, think skin rejuvenation before summer or laser treatments in fall. A monthly newsletter allows you to align updates with these natural rhythms.
3. Create Anticipation
When newsletters come at a predictable pace, patients start to expect them. That consistency builds trust and positions your clinic as a reliable source of education and offers.
What to Include in Your Med Spa Newsletter
Your newsletter should not feel like a sales blast. Instead, think of it as a value-packed touchpoint that nurtures relationships. Here are proven content ideas:
- Educational tips: Skin care routines, post-treatment advice, or wellness trends.
- Featured treatments: Spotlight one service each month, with a clear benefit.
- Seasonal offers: Limited-time promotions tied to upcoming events or holidays.
- Patient stories or testimonials: Share real experiences to build trust.
- Clinic updates: New team members, technology, or expanded services.
How Newsletters Drive Patient Growth
Strengthen Retention
Email is a low-cost way to remind past patients to return. A well-timed newsletter can turn a one-time Botox patient into a loyal member who books quarterly.
Increase Referrals
When your newsletters highlight results, special events, or referral programs, existing patients are more likely to share your clinic with friends.
Support Other Marketing Channels
Think of your newsletter as the bridge between your paid ads, social media, and in-clinic experience. Someone may see your ad, sign up for your newsletter, and then finally book after reading your email.
Common Mistakes to Avoid
- Emailing too often: Weekly or bi-weekly newsletters for a med spa can lead to fatigue. Save frequent messaging for special campaigns or event reminders.
- Lack of segmentation: Not all patients are the same. Use patient funnels to send Botox reminders to one segment, and wellness package offers to another.
- No clear call-to-action (CTA): Every newsletter should guide patients to book, call, or learn more.
Why Work With a Specialized Agency?
General marketing advice won’t cut it in aesthetics. A specialized agency like Beauty Brand Builders understands:
- Compliance requirements around patient communications.
- The competitive landscape of medical aesthetics.
- How to integrate newsletters with local SEO, social media, review management, and patient funnels to maximize conversions.
By outsourcing your email strategy to experts, you save time and ensure every newsletter adds measurable value.
Keep It Monthly, Keep It Meaningful
If you’re wondering how often to send newsletters for your med spa, the sweet spot is once a month. Done right, they’ll keep your clinic top of mind, nurture patient relationships, and drive consistent bookings all without overwhelming your audience.
Book a call with Beauty Brand Builders and discover how to scale your clinic with tailored digital marketing strategies.
